Conversion rates represent the percentage of website visitors who actually go on to buy something. Therefore, it is important to increase conversion rates to boost your profit. Below are four simple and cost-effective ways to to do just that.
Make your website user-friendly
Fort Wayne web design companies like Elite Market Links believe that simplicity is still the best policy when it comes to site layout. Your website design and navigation should be simple enough so that when a client visits your site, he will immediately understand its content and find what he’s looking for. The navigation menu should be clear and concise so they can easily interact with the site.