When YouTube Vids are Cool

Almost everyone has created videos and uploaded them on YouTube. Since going live in 2005, the website has hosted millions of videos that are viewed billions of times every day. You may have even seen the benefit of opening one for your business, but ensuring that they rank favorably on the search engine pages may need a little bit more fine-tuning on the search engine optimization (SEO) front. Here’s how people who do SEO in Fort Wayne can help your vids gain better online leverage.


The data fields of your YouTube video are the key sections that will show your viewers what it is about. Don’t be afraid to write hefty descriptions of the video that are properly seeded with preselected keywords and calls to action that direct your viewers to the business website. Make sure the site has your contact details.

In some cases, if your video is about interviewing an authority figure in your industry, a transcript may be placed in there. This is viable if you cannot do subtitles/closed captions.

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Much like being followed on Twitter or Liked on Facebook, some experts would have you encourage your viewers to subscribe to your YouTube channel. This gives them the incentive to stay tuned for more.

Many customers want business owners to show them their goods instead of talk or write about them. A video that’s professionally produced yet accurate can help properly introduce your brand and boost sales.

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