If you look at the range of services offered by trusted Fort Wayne internet marketing agencies like Elite Market Links, you’re highly likely to catch wind of pay-per-click (PPC) advertising. If you’re wondering why, here’s a simple answer for you: it works.
Done properly, PPC works like a charm for any business looking to get noticed online. It is considered as one of the best digital marketing tools for business owners nowadays, as evidenced by 88 percent of respondents to an industry survey by SEOMoz, which gave PPC a thumbs up. While SEO still tops the traffic generation game, PPC can also hold its own by generating as much as 64.6 percent clicks—essentially making it the second most effective lead generation tool there is.