Pinterest has a growing community of people sharing images from across the Internet. Due to the capabilities of this social hub, businesses can take advantage of building a brand simply by “pinning” images from the website. This can help local business, such as those in Fort Wayne, as the system is integrated with a long list of other social platforms. As the popularity of the site grows, so does the prospect of generating popularity in your business.
Is your website losing customers and visitors fast? Its design might be to blame, especially if it ends up being disorganized and poorly maintained. For most customers, these factors are hindrances, leaving them no choice but to look for other sites that cater to their needs more effectively.
Even the most visually-appealing website will be useless if it hinders visitors from getting what they need. It follows, then, that delivering a better experience to your users should be your priority when creating or redesigning your website. Though this may seem labor-intensive and difficult, creating a customer-centric website will bring you several benefits in the end.
Online marketing experts know of several internet marketing strategies that can be implemented so that a business can have even better rankings. First, there’s trying to use third-party sites to increase your visibility. Sites that offer local listings like Yelp, Travel Advisor, Bing, and other platforms are excellent venues to promote your company. These sites direct locals and visitors to your business in a straightforward manner; all you need to do is provide the listings with accurate information about your business, including your phone number, address, website, and a blurb about your business. Furthermore, you should encourage people to leave reviews on the site to increase the visibility of the listing.
Fort Wayne is a city where a business can truly thrive. If you’ve been focused on reaching consumers in this modern age, then you probably know that online is the way to go. In this light, it’s not enough that people find your website– they must be able to use it or they’ll leave within seconds. Before you even think of directing people to your website using different internet marketing methods, however, you must ensure that your web design is optimal.
You’re also probably aware that people nowadays use multiple devices to access the Web and mobile has already overtaken desktop use, so it makes more sense now to prioritize mobile when approaching design.
As reported in Search Engine Land, Google AdWords just released a new feature for its Location Extensions that allows ratings stars be shown on PPC ads. For example, if your ad campaign shows your location as Fort Wayne, the ratings stars are seen after the location info. Businesses with an AdWords account linked to their Google My Business location information, and have enabled location extensions will have their ads automatically eligible for this addition, needing no further actions for activation.
One thing to note is that the addition is optional. Why is this so? Ratings stars can be helpful or harmful to your internet marketing efforts. If your current average rating is 4-5 stars, then you’d want to show it. If it’s lower, you’d probably want to leave it out. You won’t be able to show your rating if it’s lower than 3.5 stars anyway.
Understanding how to optimize content for search engines is one of the most important things that a business owner can know. While content is great, SEO is more than just creating an interesting blog post or article. SEO includes page load time, meta descriptions, and title tags. It also includes being active on social media and making sure that links to and from your page come and go from reputable sources. Continue reading
Social media can be a scary beast, but it can also be a blessing to your business if used properly. Take a look at Instagram, for instance. Instagram is an app that allows users to share photos with friends, family or the entire world. Many people use Instagram, and now businesses are starting to see how they can use this platform to their advantage. Here are some ways an expert marketing team can help you get on your way to using Instagram as an effective marketing tool.