Product Descriptions that Sell

Marketing materials have a unique way of creating a need where there’s none. Many a prospect have succumbed to the lure of richly-described products and tastefully-designed pages, buying items they know they don’t urgently need, but cannot resist. This is the kind of marketing that often turns a lead to a sale.

If your business needs a boost in marketing materials and campaigns, Fort Wayne internet marketing specialists can help you tweak your product/service descriptions and message through some effective methods: Continue reading

Get the Most of Instagram’s Marketing Potential

More and more businesses are capitalizing on the marketing potential of social media sites, and the famous photo-sharing site Instagram is no exception. According to the company itself, its following has now surpassed the 200 million mark, and is still going strong. Here’s how to make the most of that gargantuan pool of opportunities.

Share gorgeous images – The first and foremost rule? Post pictures that are worth sharing. The pictures that perform best on Instagram are often stunning scenery shots. While scenery shots in a literal sense might not have anything to do with your business, work along the same mentality: prioritize sharing beautiful images at least once a week. Continue reading

Forward-looking Internet Marketing for 2015

Online marketers can expect several changes to take place this year. Experts say content will still be king, but mobile browsing will become the new norm. 2015 forecasts notwithstanding, the year can also hold some surprises, and no business would want to be taken by surprise. Keeping an eye on the trends will help keep you on track and invest your advertising and marketing money wisely.

One of the ways to succeed in your internet marketing endeavor this year is to establish authenticity. You must be true to your branding, and let this be your connecting point to your audience. Furthermore, understand what is important to your market and provide unique content that they will find useful and interesting. Continue reading

What Can SEO Do for Companies in Fort Wayne?

Fort Wayne is one of the few cities in America to have won the famous All-America City Award multiple times. The last time was in 2009, in recognition of their efforts to help address the needs of the city’s refugee population, to improve the city’s trail system for recreation and exercise, and to educate its children. Winning this award and fame for the third time must be reason enough to let people know that Fort Wayne is a great place to live and work in.

For companies and institutions in the city that still want to encourage more business, Internet marketing is one tool that they can make use of. Search engine optimization (SEO), in particular, can help these organizations make their presence known to Internet users. This is done by creating more relevant, high-quality content in their websites; something that companies would normally hesitate to make themselves due to the volume of resources needed.

SEO can also improve the design of a company’s website to make it more appealing to Internet users. This is done by working on the website’s design and layout, as well optimizing its coding (i.e. metadata) to make it more appealing “in the eyes” of search engines. These efforts, no matter how little, can also help put Fort Wayne on the map because it has plans to make the city a major business hub in the future.